Emma Buckland

Lead Product Designer · Melbourne

Life interrupts.
Good mobile design accounts for it.

People don’t use essential services in perfect conditions. They’re commuting, waiting, multitasking and trying to get things done.

I lead mobile UX across superannuation, banking and energy, designing experiences that make complex tasks clearer, reduce friction and help people pick up where they left off.

Because attention is limited, but the things people need to do still matter.

See the AustralianSuper work Read the playbook
17 years in regulated services2× Australian Design Awards Gold, 2026

Measurable impact

Results

25×Mobile interactions300K → 7.6M a month across three releasesAustralianSuper
700%+More bills paid via BPAY ViewSince the Better Bill Experience launched in late 2016CommBank
45%More concession applicationsWith 60% less abandonmentEnergyAustralia
−80%Time to log in25 seconds down to 5AustralianSuper

Selected work

Case studies

A member holding a phone showing the AustralianSuper app home screen, with their balance, a yearly growth chart and recent contributions.

AustralianSuper · Lead UX

Making super feel real

Turned the app into the main way 1M+ members manage their super. Interactions grew 25×.

View 2 case studies →
A phone lock screen at 9:00 showing a CommBank notification: New bill from Water Company.

CommBank · Mobile UX

Staying ahead of bills

Offered bill reminders right after people paid. Bills paid via BPAY View grew more than 700%.

View 2 case studies →
Trusted by

The mobile attention playbook

Designing for the attention people actually have

Three principles I use to design mobile services that hold up in real life.

  • ClarityCan someone tell what to do in one glance?
  • ContinuityIf they leave mid-task, can they find their way back?
  • ControlDo they feel in charge of what happens to their money?
Read the playbook

What happens when you’re interrupted halfway through?

You’re adding $250 to your super. Hit “Interrupt me”, then try the Resilient version.